Tech wellness company Calm.com commissioned Studio Iverson to scout and film a series of landscape background for their UI. Beyond being beautiful, the unique challenge was that the backgrounds had to be shot in a single composition which could scale and crop to fit a smartphone's portrait and landscape orientation. Without moving the camera, they also needed to be shot in daylight and dusk - this way Apple's iOS nighttime mode could trigger a response in the app with appropriately lit content.
Shot on RED in California, these looping video clips involved days of location scouting, several Terabytes of data, and about a thousand mosquito bites.