Being a “lifestyle” photographer means that I get the opportunity to create and photograph stories over a broad spectrum of brands, from mountain adventures to Napa vineyards. While my work is usually in the outdoor adventure world, I often am asked to cross over into a more traditional definition of “fashion” photography (we in the outdoor adventure world don’t like to admit that we’re really fashion shooters with a different backdrop).

Recently I was contacted by a San Francisco based footwear company called Rothy’s. They specialize in a very green, low-waste shoe production technique and generally make cute flats for cute babes. The brand is built on the backs of some of the finest fashion brand engineers in the Bay and I was ecstatic at the opportunity to work with such a talented and creative team.

Over two days we styled, lit and photographed countless setups between Rothy’s headquarters’ studio and the urban wilderness of downtown San Francisco. The Rothy’s team, our stylist and our model, my assistant and I all worked tirelessly to bring the most out of every moment. It was a beautiful collaboration and I couldn’t be happier with the final work:

Fashion Lifestyle Photography for Rothy’s in San Francisco by Kaare Iverson

Fashion Lifestyle Photography for Rothy’s in San Francisco by Kaare Iverson

Fashion Lifestyle Photography for Rothy’s in San Francisco by Kaare Iverson

Product Lifestyle Photography for Rothy’s in San Francisco by Kaare Iverson

Product Lifestyle Photography for Rothy’s in San Francisco by Kaare Iverson

Product Lifestyle Photography for Rothy’s in San Francisco by Kaare Iverson

Product Lifestyle Photography for Rothy’s in San Francisco by Kaare Iverson

Fashion Lifestyle Photography for Rothy’s in San Francisco by Kaare Iverson

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Rothy’s Footwear Lifestyle Shoot