Pretty thrilled to announce the launch of a video project that I completed for San Francisco based Faraday Bikes recently.  They’ve had a rather exciting acquisition by PON and needed content that was deeply ”lifestyle” for a marketing initiative.  Faraday already has a ton of beautiful assets to sell their beautiful bikes from, but this was a call for something really conceptual.  We met up at their office to chat about the kinds of people that use their product and what their product does for their consumers.  The take away was that the Faraday pedal assist bike isn’t just about commuting - it’s about accessing life.  Eventually we drilled down to a collaboration with a startup friend of theirs over at Feral Wetsuits.

We put together a rather aggressive plan to produce this short video, as well as a full shot list of photography.  We brought on a trusty creative friend of my to DP the video portion and I put on my director cap while also shooting all the photography.  It was an enormous day and we pulled a ton of amazing content out of every scrap of sunshine we got that day (I have the lingering farmer’s tan to prove it).

I hope you all enjoy this quirky little look at the life of Alex from Feral:

California photographer Kaare Iverson - photography for outdoor apparel brand, Marmot

California photographer Kaare Iverson - photography for outdoor apparel brand, Marmot

California photographer Kaare Iverson - photography for outdoor apparel brand, Marmot

California photographer Kaare Iverson - photography for outdoor apparel brand, Marmot

It had been a little while since I’d had the opportunity to work with Marmot, the California based outdoor apparel brand.  Since moving up to Northern California (close to their headquarters) I’ve been excited about the opportunity to get them back in front of my camera.  This time when they reached out to me I was happy to discover that the shoot was pretty much in my back yard. 

While I love traveling for photography, there’s something special about having a big brand in your neighborhood that can structure a shoot that allows you to sleep in your own bed at night.  That luxury aside, we tucked into a LONG sunrise to sunset day to photograph some of their spring apparel. 

The concept had us deep in the woods by sunrise and sunburnt by the end.  A perfect day out, if you ask me.  I loved getting to work with the diversity of locations and light that we encountered, and to explore the product in this truly lifestyle approach.  

Keep an eye out for a whole surf adventure story on the Marmot channel soon!

Oh my, am I ever psyched about this one.

Our documentary film, Equal Footing, just won in the Seven Summits Awards for Documentary at it’s premier festival, the Telluride Mountain Film Festival.  That sentence is a mouthful.

It’s a huge honor to receive this laurel from the festival that premiered our film.  We got a lot of positive feedback after the first viewing, including my favorite bit of praise for which there is sadly no graphic award:  Lynn Hill personally thanked us (4 dudes) for making a film about women in the alpine.  I was honestly so nervous that our perspective as males would obstruct a film about the female experience of alpinism (admittedly, pretty niche), but Lynn’s love made it all better…and since then the film has gone on to tour with countless festivals around the world.

Keep an eye out for our web release of the film if you haven’t caught it already - and I look forward to sharing about our next big adventure in film (which may or may not have to do with a certain range in British Columbia ;)).