Marmot PreCip 2017 Shoot

California photographer Kaare Iverson - photography for outdoor apparel brand, Marmot

California photographer Kaare Iverson - photography for outdoor apparel brand, Marmot

California photographer Kaare Iverson - photography for outdoor apparel brand, Marmot

California photographer Kaare Iverson - photography for outdoor apparel brand, Marmot

It had been a little while since I’d had the opportunity to work with Marmot, the California based outdoor apparel brand.  Since moving up to Northern California (close to their headquarters) I’ve been excited about the opportunity to get them back in front of my camera.  This time when they reached out to me I was happy to discover that the shoot was pretty much in my back yard. 

While I love traveling for photography, there’s something special about having a big brand in your neighborhood that can structure a shoot that allows you to sleep in your own bed at night.  That luxury aside, we tucked into a LONG sunrise to sunset day to photograph some of their spring apparel. 

The concept had us deep in the woods by sunrise and sunburnt by the end.  A perfect day out, if you ask me.  I loved getting to work with the diversity of locations and light that we encountered, and to explore the product in this truly lifestyle approach.  

Keep an eye out for a whole surf adventure story on the Marmot channel soon!

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